LAST UPDATED: April 29, 2025

INTRODUCTION

Prairie Ranchers Beef ("Prairie Ranchers Beef") is a brand owned and operated by Prairie Farm Foods Inc. ("PFF," "we," "us," or "our"). PFF is committed to protecting the privacy and security of your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website prairieranchers.ca, use our services, or make purchases through our direct-to-consumer platform.

As a Canadian company based in Alberta, we comply with the Personal Information Protection Act (PIPA) of Alberta, as well as the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable for inter-provincial transactions. This policy reflects our commitment to transparency and our respect for your privacy rights.

WHAT INFORMATION WE COLLECT

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, mailing address, phone number
• Billing Information: Credit card details, billing address, payment information
• Order Information: Products purchased, order history, delivery preferences
• Account Information: Login credentials, user preferences
• Demographic Information: Location, preferences related to our products
• Communication Information: Feedback, survey responses, customer service inquiries

Non-Personal Information

We may also collect non-personal information about your interaction with our website:

• Usage Data: Pages visited, time spent on the site, links clicked
• Technical Data: IP address, browser type, device information, operating system
• Cookies and Similar Technologies: Information collected through cookies and similar tracking technologies 

HOW WE COLLECT INFORMATION

We collect information directly from you when you:

• Create an account on our website
• Place an order for our products
• Sign up for our newsletter
• Participate in promotions or surveys
• Communicate with our customer service team
• Interact with our social media accounts

We may also collect information indirectly through:

• Cookies and similar tracking technologies
• Third-party service providers (such as payment processors)
• Analytics tools that help us understand how you use our website 

HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

• Fulfilling Orders: Processing transactions, delivering products, and providing receipts
• Customer Service: Responding to inquiries, resolving issues, and improving our services
• Account Management: Creating and maintaining your account, verifying your identity
• Marketing and Communications: Sending newsletters, promotional offers, and updates about our products (with your consent)
• Business Operations: Analyzing trends, conducting research, and improving our website and offerings
• Legal Obligations: Complying with applicable laws, regulations, and legal processes 

CONSENT

By providing us with personal information, you consent to the collection, use, and disclosure of that information as described in this Privacy Policy. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Please note that withdrawing consent may impact our ability to provide you with certain products or services.

DISCLOSURE OF YOUR INFORMATION

We may share your personal information with:

• Service Providers: Third parties that help us operate our business (payment processors, delivery services, marketing partners)
• Within Our Organization: Information may be shared between Prairie Farm Foods Inc. and its brands (including The Meat Shop and other affiliated entities) for operational and marketing purposes
• Business Partners: Companies we collaborate with to offer joint promotions or products
• Legal Authorities: When required by law, legal process, or to protect our rights 

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent. If we transfer your information outside of Canada (for storage or processing), it may be subject to the laws of that jurisdiction and may be accessible to law enforcement and national security authorities in that jurisdiction. 

DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. 

DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, or to resolve disputes. Any personal information collected through the Prairie Ranchers Beef brand is maintained by Prairie Farm Foods Inc. in accordance with our corporate data policies and applicable privacy laws.

YOUR PRIVACY RIGHTS

Under Canadian privacy laws, you have the right to:

• Access your personal information that we hold
• Request corrections to inaccurate or incomplete information
• Withdraw consent for certain uses of your information
• Ask questions about our privacy practices

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. 

CHILDREN'S PRIVACY

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised policy will be posted on our website with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. We encourage you to read the privacy policies of these third parties.

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to enhance your experience on our website, analyze usage patterns, and deliver personalized content. You can manage your cookie preferences through your browser settings.

MARKETING COMMUNICATIONS

With your consent, we may send you promotional emails about our products, special offers, or other information that may interest you. You can opt out of receiving these communications at any time by following the unsubscribe instructions in our emails or contacting us directly.

CONTACT US

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Prairie Farm Foods Inc.
RE: Prairie Ranchers Privacy
454037 - Range Road# 234
Wetaskiwin, Alberta, T9A 1W9
Email: info@prairieranchers.ca
Phone: 780-352-6328

COMPLAINT PROCESS

If you have concerns about how we handle your personal information, please contact our Privacy Officer. If your concerns are not resolved to your satisfaction, you have the right to file a complaint with:

Office of the Information and Privacy Commissioner of Alberta
#410, 9925 - 109 Street NW
Edmonton, AB T5K 2J8
Phone: 780-422-6860
Website: www.oipc.ab.ca